BIG DATA AND FIVE V'S CHARACTERISTICS

Big Datais used to refer tovery large data sets having large, more varied and complex structure with the difficulties of storing, analyzing and visualizing for further processes or results. The research into large amounts of data in order to reveal hidden patterns and secret correlations named as Big Data analytics. This isuseful information for companies or organizations tohelp gain richer and deeper insights and achieving an advantage over the competition. Due to this, Big Data implementation must be accurately carried out. Therefore, Big Datais an importanttechnology trend,and it has the potential for dramatically changing the way organizations use information to enhance the customer experience and transform their business models. As well as, Big Data is often about doing things that weren't widely possible because the technology was not advanced enough or the cost of doing so was prohibitive. This paper presents an overview of Big Data's content, types, architecture, technologies, and characteristics of Big Datasuch as Volume, Velocity, Variety, Value, and Veracity.

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