Review of literature on gender in the family

James W. Gentry is Professor, Department of Marketing, University of Nebraska – Lincoln, Lincoln NE 68588-0492, (402) 472-2328, (402) 472-9777 (fax), jgentry@unl.edu. Suraj Commuri is Assistant Professor, Department of Marketing, University of MissouriColumbia, Columbia Mo 65211, (573) 884-9710, commuris@missouri.edu. Sunkyu Jun is Assistant Professor, Department of Marketing, Hongik University, Seoul Korea 131-792, (82) 2-320-1739, skjun@hongik.ac.kr. Direct correspondence to any of the three authors. This article is a part of a special issue on “Gender Issues in Consumer Research” edited by Jim Gentry, Seungwoo Chun, Suraj Commuri, Eileen Fischer, Sunkyu Jun, Lee McGinnis, Kay Palan, and Michal Strahilevitz. Joseph A. Cote served as the editor for this article. The authors would like to extend thanks to the editor, several of the special issue co-editors, the three reviewers, and to Julia McQuillan and Diana Niaghi for their helpful comments.

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