The invention relates to an interaction display method and interaction display equipment. The interaction display equipment comprises a frame which is used for accommodating a display carrier, a recognition module which is used for detecting and recognizing conditions of individuals before the display carrier, a display control module which is used for generating and controlling display instructions and displaying the display content in a zone according to a certain manner. Through thorough interaction between a display and individuals, the interest points and requirements of the individuals are known, the requirement of an advertiser or a merchant to realize information transmission is satisfied, participation of the individuals become entertaining, and requirements of a user in multiple aspects are met.