Comparative Marketing: The First Twenty five Years

[1]  R. Bartels.  Comparative Marketing: Wholesaling in Fifteen Countries , 1983 .

[2]  A Rationalization for Macromarketing Concepts and Definitions , 1981 .

[3]  D. Tigert,et al.  Fashion Involvement: a Cross-Cultural Comparative Analysis , 1980 .

[4]  J. Arndt.  Toward a Concept of Domesticated Markets , 1979 .

[5]  R. Green,et al.  A Cross-National Study of Perceived Risk , 1978 .

[6]  Frederick E. May,et al.  Correlates of Information Gathering and Evoked Set Size For New Automobile Purchasers in Norway and the U.S. , 1978 .

[7]  J. Arndt.  Comments on Cross-Cultural Consumer Research , 1978 .

[8]  W. Fred van Raaij,et al.  Cross-Cultural Research Methodology As a Case of Construct Validity , 1978 .

[9]  P. Musgrove.  Consumer behavior in Latin America : income and spending of families in ten Andean cities , 1978 .

[10]  Joseph T. Plummer.  Consumer Focus in Cross-National Research , 1977 .

[11]  D. Izraeli,et al.  Societal Marketing Boards , 1977 .

[12]  S. Douglas,et al.  Culture and consumer behavior : time for a fresh look? , 1977 .

[13]  S. W. Dunn.  Effect of National Identity on Multinational Promotional Strategy in Europe , 1976 .

[14]  C. Ramond,et al.  The art of using science in marketing , 1976 .

[15]  Hans B. Thorelli,et al.  The information seekers : an international study of consumer information and advertising image , 1976 .

[16]  Shelby D. Hunt,et al.  The Nature and Scope of Marketing , 1976 .

[17]  R. Green,et al.  Methodological Considerations in Cross-National Consumer Research , 1976 .

[18]  S. Douglas,et al.  Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U.S. and France , 1976 .

[19]  Is There a Cosmopolitan Information Seeker? , 1976 .

[20]  R. Bagozzi.  Marketing as Exchange , 1975 .

[21]  R. Green,et al.  A Cross-National Comparison of Consumer Habits and Innovator Characteristics , 1975 .

[22]  A. Goldman,et al.  Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries , 1974 .

[23]  E. Rogers,et al.  Communication of Innovations; A Cross-Cultural Approach. , 1974 .

[24]  D. Lehmann,et al.  Difference in Attribute Importance for Different Industrial Products , 1974 .

[25]  R. Klippel,et al.  Attitude Measurement as a Strategy Determinant for Standardization of Multinational Advertising Formats , 1974 .

[26]  J. Arndt,et al.  Temporal Lags in Comparative Retailing , 1972 .

[27]  Jeffrey S. Arpan,et al.  International business blunders , 1972 .

[28]  J. Goodnow,et al.  Environmental Determinants of Overseas Market Entry Strategies , 1972 .

[29]  S. Prakash Sethi,et al.  Comparative Cluster Analysis for World Markets , 1971 .

[30]  J. Wind,et al.  On the Meaning of Comparison: A Methodology for Cross-Cultural Studies , 1971 .

[31]  Aki. Nagashima,et al.  A Comparison of Japanese and U.S. Attitudes toward Foreign Products , 1970 .

[32]  A. Przeworski,et al.  The logic of comparative social inquiry , 1970 .

[33]  S. Sethi,et al.  Comparative Analysis for International Marketing , 1969 .

[34]  J. Boddewyn.  Comparative management and marketing , 1969 .

[35]  R. Bartels.  Are Domestic and International Marketing Dissimilar? , 1968 .

[36]  J. B. Kernan,et al.  Comparative marketing systems : a cultural approach , 1968 .

[37]  David Carson.  International marketing: a comparative systems approach , 1967 .

[38]  J. Boddewyn,et al.  A Construct for Comparative Marketing Research , 1966 .

[39]  Neil J. Smelser.  The Sociology of Economic Life , 1965 .

[40]  Edward W. Cundiff.  Concepts in Comparative Retailing , 1965 .

[41]  Walt W. Rostow,et al.  The Stages of Economic Growth , 1960 .

[42]  K. Polanyi,et al.  Trade and Market in the Early Empires , 1960 .

[43]  Colin Clark,et al.  The Conditions of Economic Progress. , 1941 .