Digital interaction with 3D archaeological artefacts: evaluating user's behaviours at different representation scales

Abstract Digital multimedia contents are gaining, in the Cultural Heritage domain, more and more importance. We should thus expect, in the forthcoming years, that archaeological sites and museums' administrators will undertake the digital approach as the mainstream for communicate their values. Although state of art technologies are ready, the public behave and acceptance are still broadly missing: few works are focusing on the user's feedback. The present work reports different multimedia experiences from the users' point of view, understanding their engagement. The paper shows a workflow tracing the quantitative and qualitative satisfaction for different applications dedicated to the archaeology, at three different scales: landscape, museum and object. Results demonstrates that the proposed approach provides insiders and art curators with meaningful data to analyze the user's and, consequently, to accordingly set up new strategies for real & virtual exhibitions.