Evaluating quality score of new ads

Online or web advertisement(ad) is the prime source of income for search engines. Revenue generated through web advertisement depends on the number of times user clicks on ads. To increase revenue search engine selects best ad from pool of ads. So, ads of good quality score has more chances of getting selected by search engine. It is very difficult to calculate quality of new ads as they have no historic information related of their performance. Hence, evaluation of quality score is crucial. In this paper, we have proposed straightforward yet efficient method in terms of computation and space requirement to evaluate quality score of new ad. And also values of dominant parameters are computed empirically, that quality web page should possess.

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