The Importance of Web Accessibility in Business to-Consumer ( B 2 C ) Websites

The number of online shoppers accessing the internet has grown tremendously. Due to the rapid growth of technology, companies also continuing to extend the functionalities of their ebusiness websites. Web accessibility is also an important element. In particular, in Business-to-Consumer (B2C) web design. It is important for B2C websites to adopt web design guidelines such as the Web Content Accessibility Guidelines (WCAG 2.0) to increase user satisfaction of all ages. This study analysed five B2C websites in accordance to Web Content Accessibility Guidelines using an online tool “A-Checker”. In general, the result shows that B2C websites are not paying attention to web accessibility. However, there is need for web accessibility in B2C websites. This study concludes by describing our further

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