Visitor perceptions of alternative transportation systems and intelligent transportation systems in national parks

Visitor Perceptions of Alternative Transportation Systems and Intelligent Transportation Systems in National Parks. (August 2003) Virginia Ann Dilworth, B.S., California State University at Sacramento; MBA, Bentley College Chair of Advisory Committee: Dr. C. Scott Shafer This dissertation examines the potential use of intelligent transportation systems (ITS) and alternative transportation systems (ATS) in national parks. Visitors at two of the national park units in California, Golden Gate National Recreation Area (GOGA) and Sequoia and Kings Canyons National Parks (SEKI), were surveyed during May and July 2002 regarding their attitudes and intentions toward a variety of transportation and travel planning items (including ITS and ATS tools). There were three principal areas of inquiry: attitude toward transportation and travel planning tools, likelihood of using transportation and travel planning tools, and the difference between intentions for using tools before arriving at the study parks and while at the study parks. The results revealed several key findings. First, there was substantial support for the relationship between attitudes and intentions. Furthermore, both experience with technology and attitude toward technology were predictive of intention to use technology in the study parks. Third, there was a significant difference between the

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