Blog Data Analytics Using Blogtrackers

Social media has grown to be the place for voicing one's opinions, sharing information, and shaping discourse. Individuals use social media as a platform to mobilize, coordinate, and conduct cyber campaigns ranging from awareness for diseases or disorders to deviant acts threatening democratic principles and institutions. Blogosphere has continued to rise and afford an effective medium for content framing. With no restriction on the number of characters, many use blogs to set narratives then use other social media channels like Twitter and Facebook to steer their audience to their blogs. Blog content is not structured and hard to collect than other social media channels. Blog monitoring and analysis could be of great use to sociologists, political scientists, communication researchers, journalists, and information scientists to examine events. Toward this direction, we present Blogtrackers tool, which is designed to explore the blogosphere and gain insights on various events. Blogtrackers can help in identifying leading information actors, influential bloggers, popular and emerging trends assess tones, sentiments and opinions, extract entities, and analyze their networks.