Dilemma of Service Engineering in the Era of Social Services: Understanding the Ongoing Challenges of Service Engineering

The hype surrounding the mobile social game business started in 2009 and peaked in 2012. This rise and decline provides two sets of lessons learned in the game business in Japan. The author provides a retrospective view of the mobile social game business during this period of hype until its decline. From the lessons learned, the author presents the challenges of service engineering in the era of social services.

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