Entertainment in retailing: Challenges and opportunities in the TV game console industry

Abstract This study investigates the key development evaluation indicators of the TV game console industry based on the four dimensions of Saaty's ‘benefits, opportunity, costs, and risks’ model. The hybrid multiple attribute decision-making model is employed to create a new evaluation approach. The proposed hybrid model uses the decision-making trial and evaluation laboratory (DEMATEL) to determine the influential relationships among dimensions and criteria, the DEMATEL-based analytic network process to obtain influential weights, and the modified VlseKriterijumska Optimizacija I Kompromisno Resenje method to assess performance gaps in industry development. The influential network relationship map and influence weights help TV game console firms' managers understand the industry's complex assessment system and set priorities for improving the industry's performance. The results of the study indicate that the improvement priorities of the model's dimensions have the following order: benefits, opportunity, costs, and risks. Several implications for the industry's management are also discussed.

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