Study of the Relationship among Mobile Payment (Fintech), Creating Shared Value, and Corporate Reputation: Evidence in Korea, US, and China

Mobile Payment (Fintech), the combination of finance and technology, is creating a global boom in information technology (IT)-based financial services. In this study, two new factors including creating shared value (CSV), and corporate reputation was investigated. A large-scale survey was conducted in South Korea, the United States, and China for three months with those who have used mobile payment services, which represent the largest proportion of global fintech services. Our research findings show that “security and assurance” had an affirmative effect on user satisfaction. Fintech users’ satisfaction was found to affect positively the “economic value” and “social value” attributes of fintech CSV. The result clearly explains the importance of securing product/service competitiveness — the original mission of companies.