First international workshop on social media engagement (SoME 2011)

The first international workshop on Social Media Engagement was held on March 29, 2011 in conjunction with the International World Wide Web Conference (WWW 20112) in Hyderabad, India. The goal of the workshop was to encourage interdisciplinary discussion and sharing of ideas and research results on social media engagement. A particular focus was on discussing research challenges to devise engagement metrics, to develop methodologies, and to understand how different technical approaches can be used to enhance our understanding of user behavior in social media.