论文信息 - Ethical Beliefs of Marketing Managers

Ethical Beliefs of Marketing Managers

considerable concern for developing improved ethical behavior in marketing research practices. 1 This concern is also reflected in the AMA Marketing Research Code of Ethics. Also, normative models of ethics in marketing (especially ethics toward consuming publics) have been published, but their impact on marketing is unknown.> On the other hand, there has been a lack of investigation into the personal ethical beliefs of marketing practitioners toward their internal organizational relationships with peers and top management. Also, the ethical beliefs of marketing managers have not been compared to perceptions of the existence and enforcement of corporate policy. It is logical to assume that personal values and ethical beliefs have an impact on the ethical behavior in dealing with consuming publics and organizational relationships in following corporate policy. Ethics is not only a matter of legality or morality, but Ethical Beliefs / 69

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