The consultant's edge: Using the computer as a marketing tool

PART ONE: WHAT YOU NEED TO KNOW ABOUT COMPUTERS FOR PROFESSIONAL APPLICATIONS: The Computer Contribution What is a Computer? What Can it Do? What Can a Computer Do For You? PART TWO: THE COMPUTER AS A MARKETING AID: Proposal Writing with a Computer Capability Brochures Other Promotional Uses Practical Principles and Admonitions PART THREE: THE COMPUTER AS A CONSULTING TOOL: The Computer as an Aid to Analysis The Computer as an Aid to Reporting The Computer as an Aid to Presentations Computer Aid in Preparing Seminars Computer Aid in Newsletter Publishing Computer Aid in Managing Your Practice PART FOUR: SELECTING THE RIGHT COMPUTER FOR YOUR PRACTICE: Does Software Come First? Hardware is Important Too Doing the Research Accessories and Supplies PART V: USEFUL INFORMATION AND GUIDES TO MORE OF THE SAME: The Many Sources of Useful Information The Original Equipment Manufacturers The Software Producers Other Information Sources Glossary of Terms Index.