The Globalization of "Sesame Street": A Producer's Perspective.

Abstract Sesame Street,the Children's Television Workshop's pioneering educational television series for preschoolers, has become an international — as well as an American — institution. Licensed versions, adaptations, and co‐productions of the series have been seen in approximately 115 countries. Children in 65 countries have viewed the series in its English‐language form. In addition, the programme has been co‐produced in 13 other languages for broadcast in 50 countries. Each local adaptation of Sesame Streetis unique, reflecting the varying educational, social and cultural needs of children from country to country. This article documents the spread of Sesame Street‐ and the CTW research and development model ‐ abroad, and includes several case studies of different foreign adaptations of Sesame Street.