Influence of Web Attributes on Consumer Purchase Intentions

Theriseinthenumberofhouseholdspossessingcomputersandtheeaseofinternetaccesshasled towidespreadacceptanceofB2Ce-commerce,andhasrapidlyevolvedintoaglobalphenomenon. Thecompetitionamonge-commercevendorsisgettingintensifiedyearbyyearandallofthemare adoptinginnovativeandcreativeapproachestoattract,satisfyandretaincustomers.Webattributes areconsideredasoneofthekeyinfluencersofconsumerpurchaseintentions.Withthesupportof existingliterature,anattemptismadeinthisresearchpapertoidentifythelistofattributesofonline shoppingwebsitesthatinfluenceconsumers’purchaseintentions.Thefindingsofthestudyarebased onempiricaldatacollectedusingonlinesurveymethod. KeyWoRDS Accessibility, Design, Quality, Reliability, Reputation, Search Engine Optimization, Security & Privacy, Social Media

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