STRATEGIC INNOVATION IN THE NEW ECONOMY

IN THE NEW ECONOMY NEW MARKETS TODAY ARE DRAMATICALLY DIFFERENT than markets even just a few years ago. The pace of change is breathtaking. Market conditions for major companies are chang­ ing, worldwide, every two to three years, bringing with them entirely new rules for how business is conducted and how value is created. In just the past 20 years, we've witnessed major shifts such as globalization, the integration and greater efficiency of cap­ ital markets, the efficiency and standardization of synchronized supply chains and ERP, the dramatic rise of management through technology, the integration of business and consumer networks through the Internet, and the dramatic consolidation and conver­ gence of industries. These dramatic changes create massive new opportunities, but companies must respond to them quickly and thoroughly if they are to create value and succeed. What is especially telling, and is