Apparatus and Method for tracking position on handheld device

A mobile device including a location perception function and a location perceiving method in the mobile device are provided to conduct trigger generation based on an area in a mobile and handheld wireless mobile communication device, thereby perceiving the location of a user of the mobile and handheld wireless mobile communication device. A receiver(210) receives a trigger profile which is a message for demanding triggering generation that includes triggering rules for controlling generation of a notification signal indicating that a mobile device(200) goes in and out a random area. A location perceiver(220) is mounted with an RFID(Radio Frequency Identification) tag signal reader, and perceives the current location based on a signal received from a GPS(Global Positioning System) satellite and an RFID signal. An area entrance/exit detector(230) generates the notification signal according to the triggering rules, when the current location refers to the inside of the random area or the outside of the random area, based on the perceived current location and the trigger profile. A transmitter(240) transmits the perceived current location in case the notification signal is generated.