A Research Framework on Social Networking Sites Usage: Critical Review and Theoretical Extension

Despite the worldwide popularity and rapid proliferation of social networking sites (SNS), e.g., Facebook, our understanding about what drive people to SNS and how they use them remains limited. This study aims at establishing a theoretical framework guiding the research on SNS usage. Built upon the Theory of Acceptance and Use of Technology (UTAUT), the framework makes following major extensions: 1) taking a feature-centric perspective in conceptualizing SNS usage; 2) adopting uses and gratifications paradigm to specify the performance expectancies; 3) accounting for the other important social influences (identification and group norms); 4) accounting for the role of anticipated emotions; and 5) accounting for habituation by including prior usage.

[1]  Jason Martin,et al.  Identity construction on Facebook: Digital empowerment in anchored relationships , 2008, Comput. Hum. Behav..

[2]  Pamela E. Carter,et al.  A Comprehensive Conceputalization of the Post-Adoptive Behaviors Associated with IT-Enabled Work Systems , 2005 .

[3]  Danah Boyd,et al.  Social network sites: definition, history, and scholarship , 2007, IEEE Engineering Management Review.

[4]  Timothy B. Rogers.  The Psychological Testing Enterprise: An Introduction , 1994 .

[5]  John Raacke,et al.  MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites , 2008, Cyberpsychology Behav. Soc. Netw..

[6]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[7]  R. Bagozzi,et al.  Intentional social action in virtual communities , 2002 .

[8]  V. Venkatesh,et al.  TELECOMMUTING TECHNOLOGY IMPLEMENTATIONS: A WITHIN‐ AND BETWEEN‐SUBJECTS LONGITUDINAL FIELD STUDY , 2002 .

[9]  Jeanne W. Ross,et al.  Learning to Implement Enterprise Systems: An Exploratory Study of the Dialectics of Change , 2002, J. Manag. Inf. Syst..

[10]  Malcolm Munro,et al.  Understanding and measuring user competence , 1997, Inf. Manag..

[11]  J. Pries-Heje,et al.  Diffusion and Adoption of Information Technology , 1996, IFIP — The International Federation for Information Processing.

[12]  I. Ajzen,et al.  Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .

[13]  I. Ajzen.  The theory of planned behavior , 1991 .

[14]  P. Greenfield,et al.  Self-Presentation and Gender on MySpace. , 2008 .

[15]  R. Bagozzi,et al.  Multiple routes for social influence: The role of compliance, internalization and social identity. , 2002 .

[16]  Gerardine DeSanctis,et al.  Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory , 1994 .

[17]  E. Higgins,et al.  Regulatory fit and persuasion: transfer from "Feeling Right.". , 2004, Journal of personality and social psychology.

[18]  Fred D. Davis,et al.  Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1 , 1992 .

[19]  Thomas F. Stafford,et al.  Determining Uses and Gratifications for the Internet , 2004, Decis. Sci..

[20]  Deborah Compeau,et al.  Application of Social Cognitive Theory to Training for Computer Skills , 1995, Inf. Syst. Res..

[21]  N. Ellison,et al.  Social capital, self-esteem, and use of online social network sites: A longitudinal analysis , 2008 .

[22]  Terri L. Griffith.  Technology Features as Triggers for Sensemaking , 1999 .

[23]  P. Valkenburg,et al.  Adolescents’ identity experiments on the internet , 2005 .

[24]  A. Bandura.  Social Foundations of Thought and Action: A Social Cognitive Theory , 1985 .

[25]  Sandra L. Calvert,et al.  College students' social networking experiences on Facebook , 2009 .

[26]  M. Ibañez.  RESEÑA de : Joinson, Adam N. Understanding the psychology of internet behaviour virtual worlds, real lives. Gales : Palgrave MacMillan, 2003 , 2003 .

[27]  Felix B. Tan.  Advanced Topics In Global Information Management , 2003 .

[28]  Fred D. Davis,et al.  A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies , 2000, Management Science.

[29]  Brandon Van Der Heide,et al.  Too Much of a Good Thing? The Relationship Between Number of Friends and Interpersonal Impressions on Facebook , 2008, J. Comput. Mediat. Commun..

[30]  Viswanath Venkatesh,et al.  Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior , 2000, MIS Q..

[31]  Detmar W. Straub,et al.  Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model , 1997, MIS Q..

[32]  Jeffrey Pfeffer,et al.  Special Issue: Frontiers of Organization Science, Part 1 of 2: Building Organization Theory from First Principles: The Self-Enhancement Motive and Understanding Power and Influence , 2005, Organ. Sci..

[33]  J. Bargh,et al.  Automatic information processing and social perception: The influence of trait information presented outside of conscious awareness on impression formation. , 1982 .

[34]  Stephanie M. Reich,et al.  Online and Offline Social Networks: Use of Social Networking Sites by Emerging Adults , 2008 .

[35]  M. Khalifa,et al.  A Contigency Theory for Online Customer Retention: The Role of Online Shopping Habit , 2004 .

[36]  Gordon B. Davis,et al.  User Acceptance of Information Technology: Toward a Unified View , 2003, MIS Q..

[37]  H C Triandis,et al.  Values, attitudes, and interpersonal behavior. , 1980, Nebraska Symposium on Motivation. Nebraska Symposium on Motivation.

[38]  Moez Limayem,et al.  What makes consumers buy from Internet? A longitudinal study of online shopping , 2000, IEEE Trans. Syst. Man Cybern. Part A.

[39]  David Gefen,et al.  If you spoke as she does, sir, instead of the way you do: a sociolinguistics perspective of gender differences in virtual communities , 2005, DATB.

[40]  R. LaRose,et al.  Getting Hooked on News: Uses and Gratifications and the Formation of News Habits Among College Students in an Internet Environment , 2006 .

[41]  Melissa Joy Magnuson,et al.  Gender Differences in "Social Portraits" Reflected in MySpace Profiles , 2008, Cyberpsychology Behav. Soc. Netw..

[42]  A. Joinson.  Understanding the Psychology of Internet Behaviour: Virtual Worlds, Real Lives , 2002 .

[43]  Jeffrey T. Polzer,et al.  Finding Value in Diversity: Verification of Personal and Social Self-Views in Diverse Groups , 2004 .

[44]  Joshua Fogel,et al.  Internet social network communities: Risk taking, trust, and privacy concerns , 2009, Comput. Hum. Behav..

[45]  A. Adam.  Whatever happened to information systems ethics? Caught between the devil and the deep blue sea , 2004 .

[46]  Izak Benbasat,et al.  Integrating Diffusion of Innovations and Theory of Reasoned Action models to predict utilization of information technology by end-users , 1996 .

[47]  Alice E. Marwick.  'I’m a Lot More Interesting than a Friendster Profile': Identity Presentation, Authenticity and Power in Social Networking Services , 2005 .

[48]  Utpal M. Dholakia,et al.  How effortful decisions get enacted: the motivating role of decision processes, desires, and anticipated emotions , 2003 .

[49]  R. Bagozzi,et al.  A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities , 2004 .

[50]  M. Perugini,et al.  The role of desires and anticipated emotions in goal-directed behaviours: broadening and deepening the theory of planned behaviour. , 2001, The British journal of social psychology.

[51]  B. Verplanken,et al.  ATTITUDE VERSUS GENERAL HABIT -- ANTECEDENTS OF TRAVEL MODE CHOICE / , 1994 .

[52]  M. Thelwall.  Social networks, gender, and friending: An analysis of MySpace member profiles , 2008 .