Vom emotionalen Underdog zur bewussten Strategie: Wie Meinungsumfragen die Parteipräferenzen der Wähler beeinflussen

Um Wahlergebnisse zu verstehen, konzentriert sich die Forschung wieder zunehmend auf die Bedeutung der Medien, die diese fur die politischen Einstellungen der Wahler haben. Insgesamt ist eine zunehmende Anzahl von Forschungsartikeln uber agenda-setting, framing und priming in den letzten Jahren erschienen (Weaver 2007).

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