Marketing and consumer behaviour with respect to foods

Except for some food production for private consumption, most food products are purchased in the market. This is the domain of food marketing. Broadly speaking, marketing as a scientific discipline is concerned with the exchange processes that occur between a firm or organization that offers products or services to the market, and the target group(s) of potential buyers in its environment. Marketing focuses on policies and strategies which firms adopt to satisfy the needs and wants of the target groups more effectively and efficiently than competitors do. The basic assumption is that the organization that can do so most effectively and efficiently will be most successful in achieving its organizational objectives.

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