Action 4: Set Your Technology Direction for E-Business

When you consider technology for E-Business, there are two components. One is the technology itself. The other is infrastructure. Infrastructure is significant because in many implementations of E-Business you will make changes in the current business activities that require changes in facilities, layout, and other aspects of infrastructure. Ricker Catalogs ignored the office layout. When they implemented E-Business, they found that they had to relocate the customer service and telephone ordering since E-Business activities are integrated. Marathon realized the potential problem and decided to address it. Abacus did not face the problem. Crawford Bank was able to locate its subsidiary in low-cost, low-visibility facilities.