Quantitative standard of promotion strategy and analysis on the influence of consumer purchase behavior

Promotion is one important triggering factor to make consumer purchase commodities. Especially in the age of fierce competition, in order to increase sales, manufacturer should utilize various methods of promotion to make more consumers consume products for more benefits. Function of gift promotion as strategy of manufacturers attracting consumers on enterprises and classification for its promotion tools were analyzed from the perspectives of consumer psychology and consumer behavior in this paper, and one kind of analysis method for quantitative criteria of promotion strategy based on convolution nerve network and its influence on consumer’s purchase behavior was proposed. Depth convolution network with 8 layers was utilized, and improvement for algorithm performance was realized combined with dropout weight attenuation method. Finally, combined with empirical analysis result, useful suggestions were proposed for operation of gift promotion.

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