Consumers online information search: a cross-cultural study between China and Western Europe

a Faculty of Business and Economics, Katholieke Universiteit Leuven, Naamsestraat 69, 3000 Leuven, Belgium, alexander.vuylsteke@gmail.com b School of Economics and Management, Tsinghua University, Beijing 100084, China, wenzh@sem.tsinghua.edu.cn c Faculty of Business and Economics, Katholieke Universiteit Leuven, Naamsestraat 69, 3000 Leuven, Belgium, bart.baesens@econ.kuleuven.be d Faculty of Business and Economics, Katholieke Universiteit Leuven, Naamsestraat 69, 3000 Leuven, Belgium, jonas.poelmans@econ.kuleuven.be * Corresponding author Abstract

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