Open Telco: a new business potential

Until today, most mobile operators have still been very profitable, although Average Revenue per User (ARPU) has been steadily declining. The core mobile services, voice and text messaging, bring the majority of the income. In addition to those, new innovations have actively been searched for the last decade with insignificant success. One reason for the modest results can be found from the so-called walled garden approach. The situation is finally changing: openness and Open Innovation are the new paradigms. For a long time, open APIs have been utilized by Internet Service Providers (ISPs), such as Google, Flickr and Yahoo, and now the same approach has been proposed for mobile operators, as well. However, mobile operators have difficulties in justifying the opening of the walled garden: the major challenge is the lack of business case. This paper proposes an Open Telco approach to accelerate the innovativeness in the mobile space. The proposal is analyzed utilizing the so-called STOF (Service, Technology, Organization, and Finance) Model. Finally, recommendations for the next steps are given.

[1]  P. Falcarin,et al.  A user-centric service creation approach for Next Generation Networks , 2008, 2008 First ITU-T Kaleidoscope Academic Conference - Innovations in NGN: Future Network and Services.

[2]  G. Lynn,et al.  Marketing and Discontinuous Innovation: The Probe and Learn Process , 1996 .

[3]  Mark Gaynor,et al.  Network Services Investment Guide: Maximizing ROI in Uncertain Times (Networking Council) , 2003 .

[4]  H. Bouwman,et al.  Mobile Service Innovation and Business Models , 2010 .

[5]  Ajit Jaokar,et al.  Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications , 2006 .

[6]  Amy Shuen,et al.  Web 2.0 - a strategy guide: business thinking and strategies behind successful Web 2.0 implementations , 2008 .

[7]  Thomas R. Eisenmann,et al.  Strategies for Two Sided Markets , 2006 .

[8]  Salvatore Loreto,et al.  Service broker architecture: Location business case and mashups , 2009, IEEE Communications Magazine.

[9]  Henry Chesbrough,et al.  Open Innovation: The New Imperative for Creating and Profiting from Technology , 2003 .

[10]  Hal R. Varian,et al.  Information rules - a strategic guide to the network economy , 1999 .

[11]  Richard Schmalensee,et al.  Catalyst Code: The Strategies Behind the World's Most Dynamic Companies , 2007 .

[12]  Mary Beth Rosson,et al.  Mashups: who? what? why? , 2008, CHI Extended Abstracts.

[13]  Sougata Mukherjea,et al.  Sewnet -: a framework for creating services utilizing telecom functionality , 2008, WWW.

[14]  M. Mcgrath Product Strategy for High Technology Companies , 2000 .

[15]  Jong-lok Yoon,et al.  Telco 2.0: a new role and business model , 2007, IEEE Communications Magazine.