Experiential interaction design model

Abstract This study proposes a model for experiential interaction design with a business purpose covering a series of interactive activities. The model includes components such as curiosity, motivation, play, and effect as well as their relationships. While the model balances motivation with the effects, continuous rewarding may be necessary to motivate users to continue their interaction until the effects are achieved. Ease of use is also important for designing the interactions. Lastly, the series of interactive activities should be fun. This study summarizes three types of business purposes: donation-oriented, challenge-oriented, and amusement-oriented. The proposed model can be applied to each type of design, but different implementation details serve various effects, such as charity, engagement, and marketing. This study uses real cases to exemplify and explain the model, thus providing a holistic view for experiential interaction design. Future research can probe more in-depth into each component of the model.

[1]  William R. Darden,et al.  Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value , 1994 .

[2]  Karl S.R. Warner,et al.  Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal , 2019, Long Range Planning.

[3]  Jon Kolko,et al.  Thoughts on Interaction Design , 2009 .

[4]  K. Huarng.  Configural theory for ICT development , 2015 .

[5]  Maria Gabriela,et al.  Space Journey: Encouraging astronomy education and space exploration through an interactive experiential design installation of an astronaut training program , 2017 .

[6]  Solveig Wikström,et al.  From real world to mirror world representation , 2002 .

[7]  Barbara Wasson,et al.  The Practical Accomplishment of Location-Based Game-Play: Design and Analysis of Mobile Collaborative Gaming , 2014, Int. J. Mob. Hum. Comput. Interact..

[8]  Adam M. Grant.  Relational Job Design and the Motivation to Make a Prosocial Difference , 2007 .

[9]  Sara J. Czaja,et al.  Human Factors Engineering and Systems Design , 2012 .

[10]  Mary Flanagan,et al.  Critical Play: Radical Game Design , 2009 .

[11]  J. Zaki,et al.  Empathy: a motivated account. , 2014, Psychological bulletin.

[12]  Neal Wiggermann,et al.  Human-Centered Design Process for a Hospital Bed: Promoting Patient Safety and Ease of Use , 2019, Ergonomics in Design: The Quarterly of Human Factors Applications.

[13]  Sunil Erevelles,et al.  Big Data consumer analytics and the transformation of marketing , 2016 .

[14]  David A. Siegel.  Business: New kid on the block: marketing organizations and interaction design , 2001, INTR.

[15]  Arnold Picot,et al.  Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda , 2015, J. Strateg. Inf. Syst..

[16]  Helen N. Rothberg,et al.  Big data systems: knowledge transfer or intelligence insights? , 2017, J. Knowl. Manag..

[17]  Creating Communicative Classrooms with Experiential Design , 2007 .

[18]  Kun-Huang Huarng.  A comparative study to classify ICT developments by economies , 2011 .

[19]  M. Hassenzahl,et al.  Aesthetic interaction as fit between interaction attributes and experiential qualities , 2017 .

[20]  Yanki Lee,et al.  Empathy @ design research: a phenomenological study on young people experiencing participatory design for social inclusion , 2011 .

[21]  Túlio Teixeira Cota,et al.  Mobile game design for the elderly: A study with focus on the motivation to play , 2015, Comput. Hum. Behav..

[22]  Rodolfo Vazquez-Casielles,et al.  Living positive experiences in store: how it influences shopping experience value and satisfaction? , 2017 .

[23]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[24]  Del Giudice Manlio,et al.  International social SMEs in emerging countries: Do governments support their international growth? , 2020 .

[25]  K. Al-Htaybat,et al.  A knowledge management and sharing business model for dealing with disruption: The case of Aramex , 2017, Journal of Business Research.

[26]  Kimberly Craig,et al.  Motivation in Instructional Design , 2018 .

[27]  Kun-Huang Huarng,et al.  Viral effects of social network and media on consumers’ purchase intention , 2015 .

[28]  Marc Steen.  Virtues in Participatory Design: Cooperation, Curiosity, Creativity, Empowerment and Reflexivity , 2013, Sci. Eng. Ethics.

[29]  John Keller,et al.  Learner motivation and E-learning design: A multinationally validated process , 2004 .

[30]  K. Huarng,et al.  Innovation and diffusion of high-tech products, services, and systems , 2015 .

[31]  Nancy J. Sirianni,et al.  Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation , 2016 .

[32]  D. Mahr,et al.  The value of social media for innovation: A capability perspective , 2019, Journal of Business Research.

[33]  Sigrid Bekmeier-Feuerhahn,et al.  Enhancing museum brands with experiential design to attract low-involvement visitors , 2014 .

[34]  Cristina I. Fernandes,et al.  To be or not to be digital, that is the question: Firm innovation and performance , 2019, Journal of Business Research.

[35]  Michele D. Dickey.  Game design and learning: a conjectural analysis of how massively multiple online role-playing games (MMORPGs) foster intrinsic motivation , 2007 .

[36]  Jerome Couturier,et al.  Big data analytics capabilities and knowledge management: impact on firm performance , 2019, Management Decision.

[37]  To Alexandra,et al.  Integrating Curiosity and Uncertainty in Game Design. , 2016 .

[38]  A. Ferraris,et al.  The management of organizational ambidexterity through alliances in a new context of analysis: Internet of Things (IoT) smart city projects , 2017, Technological Forecasting and Social Change.

[39]  Sharon Baurley,et al.  Interactive and experiential design in smart textile products and applications , 2004, Personal and Ubiquitous Computing.

[40]  Adam T Wagler,et al.  Embracing Change: Exploring How Creative Professionals Use Interactive Media in Advertising Campaigns , 2013 .

[41]  Kun-Huang Huarng,et al.  A two-tier business model and its realization for entrepreneurship , 2013 .

[42]  John M. Keller,et al.  Motivation and instructional design: A theoretical perspective , 1979 .

[43]  Laura Astolfi,et al.  Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements , 2011, Medical & Biological Engineering & Computing.

[44]  Richard M. Steers,et al.  The Role of Achievement Motivation in Job Design. , 1977 .

[45]  Miguel-Ángel Galindo-Martín,et al.  Digital transformation, digital dividends and entrepreneurship: A quantitative analysis , 2019, Journal of Business Research.

[46]  Asahi Hentona,et al.  Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models , 2019, Inf. Process. Manag..

[47]  Dennis D Abrazhevich,et al.  Electronic payment systems : a user-centered perspective and interaction design , 1999 .

[48]  Naveen Donthu,et al.  What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ , 2017 .

[49]  P. Jordan.  Designing Pleasurable Products: An Introduction to the New Human Factors , 2000 .

[50]  N. Millard,et al.  Learning from the ‘wow’ factor — how to engage customers through the design of effective affective customer experiences , 2006 .

[51]  Ben Shneiderman,et al.  Designing the User Interface: Strategies for Effective Human-Computer Interaction , 1998 .

[52]  Marijn Janssen,et al.  Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions – insights from user-generated content on Twitter , 2019, Enterp. Inf. Syst..

[53]  A. Gustafsson,et al.  Customer co‐creation in service innovation: a matter of communication? , 2012 .

[54]  Katie Salen,et al.  Rules of play: game design fundamentals , 2003 .

[55]  Vili Lehdonvirta,et al.  Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods , 2010 .