Web 2.0-based webstrategies for three different types of organizations

Lately, web technology has gained strategic importance. It can be seen in the growing number of organizations that realize the importance of a proper webstrategy in this globalization era, where distributed work environment, knowledge-based economy and collaborative business models have emerged. The phenomenon of web 2.0 technologies has led many internet companies and communities, such as Google, Amazon, Wikipedia, and Facebook, to successfully adjust their webstrategy by adopting web 2.0 concepts to sustain their advantage and reach their objectives. As a consequence, interest has risen from more traditional organizations to benefit from web 2.0 concepts in enhancing their competitive advantage. This paper discusses the influence of web 2.0 concepts in the webstrategy formulation for organizations with differing requirements, characteristics and objectives. The research categorizes organization types into Customer Intimacy, Operational Excellence and Product Leadership, based on the Value Disciplines model.

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