Emotional bond between the creator and the avatar: Changes in behavioral intentions to engage in alcohol-related traffic risk behaviors

v LIST OF TABLES viii LIST OF FIGURES ix CHAPTER 1: INTRODUCTION 1 1.1 Binge drinking and alcohol-impaired driving on American college campuses .... 5 1.2 Education and prevention programs and the issue of effectivness 7 CHAPTER 2: CONCEPTUAL AND THEORETICAL BACKGROUNDS 14 2.1 Identification theory within developmental-social psychology 16 2.2 Key factors of identification development and relationship with avatar 19 2.3 Importance of avatar’s attractiveness and relationship with avatar 23 2.4 Relationship with avatar and its impact on changing behavior intentions 25 2.5 Attribution of responsibility for the crash and relationship with avatar 38 CHAPTER 3: METHOD 43 3.1 Overview of the experimental design in session 1 43 3.2 Overview of the experimental design in session 2 48 3.3 Participants 51 3.4 Procedure 53 3.5 Measurement 56

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