Product Lifecycle Management im Konzernumfeld – Herausforderungen, Lösungsansätze und Handlungsempfehlungen

ZusammenfassungFür produzierende Unternehmen hat sich Product Lifecycle Management in den letzten Jahrzehnten in wachsendem Maße zu einem strategisch wichtigen Ansatz entwickelt. Forciert durch steigende Effektivitäts- und Effizienzanforderungen stellen viele Unternehmen ihre Product Lifecycle Management-Prozesse und -Informationssysteme auf den Prüfstand, wobei besonders große, heterogene Industriekonzerne mit weitreichenden Aufgaben bei der Strategieentwicklung und -umsetzung betraut sind. Basierend auf einer Einzelfallstudie bei einem weltweit führenden, diversifizierten Konglomerat beschreibt der vorliegende Beitrag entlang eines etablierten Analyseframeworks Herausforderungen und Lösungsansätze im Product Lifecycle Management im Konzernumfeld. Als zentraler Inhalt werden Handlungsimplikationen auf strategischer, organisationaler, prozessualer und informationstechnologischer Ebene abgeleitet. Für Manager in fertigenden Unternehmen bietet die Fallstudie einen wertvollen Überblick über relevante Aspekte. Für industrienahe Forscher zielt die Fallstudie auf ein besseres Verständnis des Phänomens Product Lifecycle Management im Kontext von Großunternehmen ab und trägt zur Erweiterung des Wissensfundus bei.AbstractOver the last decades, product lifecycle management has increasingly evolved to a strategically important approach for manufacturers. Accelerated by rising demands for effectiveness and efficiency, many companies are scrutinizing their product lifecycle management processes and information systems, whereby particularly large, heterogeneous industrial corporations are charged with far reaching tasks in strategy development and realization. Grounded on a single-case study at a globally leading diversified conglomerate, the paper at hand outlines challenges and approaches to solution in product lifecycle management in conglomerate environment along a well-established analysis framework. As central content, managerial implications at a strategic, organizational, processual, and technological layer are derived. For executives in manufacturing industries, the case study provides a valuable overview of relevant aspects. For industry-related scholars, the case study targets an enhanced understanding of the phenomenon product lifecycle management in the context of large organizations and contributes to this body of knowledge.

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