Application program installation package pushing method and device

The embodiment of the invention discloses an application program installation package pushing method and device. The application program installation package pushing method can comprise the steps that an application program installation package is pushed to second equipment; an error prompting message returned by the second equipment after pushing of the application program installation package fails is received, wherein the error prompting message carries a cause message of the failure of pushing of the application program installation package; a processing instruction corresponding to the cause message carried by the error prompting message is sent to the second equipment, wherein the processing instruction is used for triggering the second equipment to execute a preset processing scheme corresponding to the cause message; the application program installation package is pushed to the second equipment again. Through application of the scheme, once pushing fails, the application program installation package can be pushed to the user equipment again by taking the corresponding processing measures, and therefore the installation success rate of the application program installation package can be improved to a certain degree.