Research on Reputation Field Model and Referenced Reputation Calculation Model on C2C Market

There are shortcomings in the online reputation mechanism for the C2C market at present, the key points are how to valuate the seller’s reputation level and provide reputation evaluation service to the buyer. First, the key factors about the reputation are analyzed in this paper, which are sum and the extent of time. Then, a formula to calculate the seller’s reputation is put forward, by using field theory as reference. At last, a calculation model of reference reputation on C2C market is brought forward.