Establishing management standards: Selected examples of the normative approach

The importance of developing evaluative standards for judging the acceptability of impacts caused by recreation is common to all recent natural resource management frameworks. A normative model has been advanced as a useful way to conceptualize, collect, and organize empirical data representing standards for resource management issues. This article summarizes the findings from social and ecological research to illustrate the utility of the normative approach from a manager's perspective. The social data (e.g., encounter norms, proximity norms, and tolerances for launch wait times) were obtained from 13 different study sites, while the ecological data (e.g., tolerances for the amount of bare ground, size of fire rings, instream flows, and wildlife management practices) were collected at three specific sites and from one statewide survey, Findings from the social research indicated that encounter norms exist for particular types of contacts with certain types of visitors at particular places and for certain types of experiences. The recreationists reported norms for acceptable distances between individuals, encounters with others at campsites or attractions, and waiting times to run rapids. These social norm evaluation techniques were also shown to be transferable to normative evaluations of ecological impacts. The users had opinions about ecological impacts and were willing to express them. In addition, the ecological norms were of moderate to high intensity. It is argued that the usefulness of normative approaches lies in their ability to characterize group agreement about appropriate use conditions or impact levels for a particular recreation experience, thus providing the evaluative information needed to establish management standards.