Managers’ Prototypes Of Financial Terms

Like most experience, people endow organizations with meaning. Meaninggiving has been explained as a categorization process of matching stimuli against prototypes. This study explores the applicability of such a view to organizations by focusing on a central component of the perspective - prototypes. A phenomenological design is used to uncover the content of organizational prototypes. Data collected from a sample of managers in the financial industry demonstrate the utility of the prototype notion, indicating that further exploration is warranted of how organizations are categorized.

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