A preliminary study to determine criteria for personalized e-commerce

Web design is one of several critical factors for the acceptance and success of an e-commerce website. A good web design influences user's satisfaction and intention to use the website. The purpose of the study was to determine criteria for personalized e-commerce with a method recommended by users in using an e-commerce. This study used a qualitative method to analyze three components of web design i.e. information, navigation, and visual designs. Data collection was performed using in-depth interview technique on participants who have been familiar with online transactions. Data showed that participants preferred navigation and information designs rather than visual design.

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