ROLE OF MOBILE PHONE ASSISTED PERSONAL AGENCY IN CREATING E- AWARENESS AMONG UNIVERSITY STUDENTS IN LAHORE

obile telephone has empowered young generation because it has provided them independence to manage their social life. D’Souza refers this independence as personal agency. He describes that personal agency can be practiced through mobile phone in three ways; contactability, organizability and de-restriction. This study assumes these three dimensions of mobile assisted personal agency and examines its role in creating e-awareness. To test this assumption, a survey research was conducted by drawing sample (N=402) from various universities of Lahore. Results depict that mobile phone assisted personal agency plays a role in creating e-awareness among university students of Lahore. Thus following study suggests that this technology can be utilized for civic engagement and conscious rising among those who frequently use mobile phone.

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