Enterprise Integration and Economical Crisis for Mass Craftsmanship: A Case Study of an Italian Furniture Company

The paper presents a real industrial case of an Italian furniture company facing the problem of a strong evolution put by the market-scenario during the economical crisis. The new challenges to face come either for earn margins reduction, increase of customization level, swift of demand fluctuation. The aim of the paper is to provide a clear analysis of the existing problems and constraints, in the light of the project to design the transition toward a new-defined “mass craftsmanship” configuration of the company.