Automotive Servicing and Breakdown Assistance System (ASBAS): Impact of Perceived Ease of Use (PEOU) and Vehicle Breakdown Servicing Necessity (VBSN) on Vendor’s Intention to Adopt ASBAS

Vehicle servicing and breakdown assistance are two major services for automotive industry. Breakdown cases could cause traffic congestion in urban areas where it may lead to undesirable situations for vehicle drivers. In order to overcome this problem, the challenges depend on the efficiency of the vendors to address the emergency cases quickly. We intend to introduce Automotive Servicing and Breakdown Assistance System (ASBAS) to solve the problems that are currently encountered by both vendors and consumers. This system is designed to overcome the hassle and to help both the consumers and vendors to reach out each other quickly and systematically. A survey was conducted to understand the impact of vendor factors on vendors’ intention to adopt ASBAS by piloting questionnaire to several vendors. The research proposed model has outlined four different independent variables. The variables were chosen based on the previous study on technology acceptance criteria. This independent variable has vital decision factors that lead to the system adoption rate. Based on the result of data analysis, it shows that Vehicle Breakdown Servicing Necessity (VBSN) and Perceived Ease of Use (PEOU) have a positive impact on vendor’s intention to adopt the system. PEOU and VBSN factors become critical contribution in designing the system interface. The results of this study are related to other studies in case of important factors for intention to adopt IT systems. The findings of this study help IT enterprises to come out with innovative ASBAS to satisfy IT market.

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