The role of arousal in memory for conversation

In the first experimental study of memory for natural conversation, Keenan, MacWhinney, and Mayhew (1977) found that, even after 30 h, subjects had extremely good recognition memory for the exact wording of statements that contained information about a speaker’s “intentions, beliefs, and his relations with the listener.” Such sentences were said to be high in “interactionai content.” One possible interpretation of the results of Keenan et al. is that it is the immediate affective response to an utterance, rather than its interactional content, that increases its memorability. In the present study, the strong relationship between interactional content and memory found by Keenan et al. was replicated. Subjects showed excellent recognition memory for high interactional content statements from a conversation, even after a 72-h interval. However, there was very little relationship between arousal, as determined by subjects’ electrodermal response (EDR), and subsequent memory. Moreover, involvement had its greatest effect not on memory, but on subjects’ arousal as measured by EDR.