Adopting e-commerce Web site operation modes: The current state of large US firms

This paper applies an analytical framework to assess e‐commerce (EC) Web sites of large US firms. It first examines the available EC operation modes and then discusses the EC factors – product, process, customer, and market – that influence the EC modes adoption. The Web sites of 50 Fortune 500 firms were randomly selected and analyzed. The findings show the current state of large US firms Web EC modes implementation and the characteristics of their EC factors.

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