A-OOH: extending web application design with dynamic personalization

This work has been partially supported by the ESPIA (TIN2007-67078) project from the Spanish Ministry of Education and Science, by the DADASMECA project (GV05/220) from the Valencia Ministry of Enterprise, University and Science (Spain), and by the DADS (PBC-05-012-2) project from the Castilla La Mancha Ministry of Education and Science (Spain).