Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms

The dramatic deviations between a firm's CSR statements and its actual business practices show negative effects on consumers' trust and purchase intention. This study assesses consumers' purchase intention of IT product from the aspect of trust and environmental consciousness. The empirical results of this study show that the positive relationship between trust and purchase intention is positively moderated by environmental consciousness. Materialism increases the positive interaction effect of trust and environmental consciousness on purchase intention, such that the positive relationship between trust and purchase intention is stronger when both environmental consciousness and materialism are higher. Materialism increases the negative interaction effect of hypocrisy and environmental consciousness on trust, such that the negative relationship between hypocrisy and trust is stronger when both environmental consciousness and materialism are higher.

[1]  Soyoung Kim,et al.  Impacts of health and environmental consciousness on young female consumers' attitude towards and purchase of natural beauty products , 2009 .

[2]  Chin-Shan Lu,et al.  Uncovering the Value of Green Advertising for Environmental Management Practices , 2014 .

[3]  P. Bentler,et al.  Significance Tests and Goodness of Fit in the Analysis of Covariance Structures , 1980 .

[4]  Jeroen C.J.M. van den Bergh,et al.  Environmental and climate innovation: Limitations, policies and prices , 2013 .

[5]  Athanasios Krystallis,et al.  Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type , 2005 .

[6]  Lalit M. Johri,et al.  Green marketing of cosmetics and toiletries in Thailand , 1998 .

[7]  Kevin M. Murphy,et al.  A Theory of Rational Addiction , 1988, Journal of Political Economy.

[8]  S. Turan,et al.  Effect of materialism and environmental knowledge on environmental consciousness among high school students: A study conducted in Istanbul province , 2015 .

[9]  M. Finnemore.  Legitimacy, Hypocrisy, and the Social Structure of Unipolarity: Why Being a Unipole Isn't All It's Cracked Up to Be , 2009 .

[10]  R. Bond,et al.  The relationship between materialistic values and environmental attitudes and behaviors: A meta-analysis , 2013 .

[11]  Peter Kriwy,et al.  Health and environmental consciousness, costs of behaviour and the purchase of organic food , 2012 .

[12]  G. Özer,et al.  The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market , 2005 .

[13]  Lois A. Mohr,et al.  Building corporate associations: Consumer attributions for corporate socially responsible programs , 2006 .

[14]  N. Dawar,et al.  Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis , 2004 .

[15]  R. Caruana.  A sociological perspective of consumption morality , 2007 .

[16]  H. Kelley.  The processes of causal attribution. , 1973 .

[17]  Marylyn Carrigan,et al.  The myth of the ethical consumer – do ethics matter in purchase behaviour? , 2001 .

[18]  Joel E. Urbany.  Inspiration and Cynicism in Values Statements , 2005 .

[19]  O. Ferrell,et al.  Antecedents and benefits of corporate citizenship: an investigation of French businesses , 2001 .

[20]  P. Schultz.  New Environmental Theories: Empathizing With Nature: The Effects ofPerspective Taking on Concern for Environmental Issues , 2000 .

[21]  Barton A. Weitz,et al.  Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions , 2009 .

[22]  Russell W. Belk,et al.  Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness , 1984 .

[23]  Christina Sichtmann.  An analysis of antecedents and consequences of trust in a corporate brand , 2007 .

[24]  Jagdip Singh,et al.  Consumer Trust, Value, and Loyalty in Relational Exchanges , 2002 .

[25]  Marsha L. Richins,et al.  A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation , 1992 .

[26]  Kiminori Gemba,et al.  Analyzing the innovation process for environmental performance improvement , 2006 .

[27]  Jan Tullberg,et al.  Trust—The importance of trustfulness versus trustworthiness , 2008 .

[28]  C. Bhattacharya,et al.  Corporate crises in the age of corporate social responsibility , 2015 .

[29]  A. La Cour,et al.  Euphemisms and Hypocrisy in Corporate Philanthropy , 2011 .

[30]  Abraham Carmeli,et al.  The Role of Perceived Organizational Performance in Organizational Identification, Adjustment and Job Performance , 2007 .

[31]  Maïder Saint Jean,et al.  Sectoral systems of environmental innovation: An application to the French automotive industry , 2009 .

[32]  Christine L. Porath,et al.  Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies , 2010 .

[33]  R. Hill,et al.  The impact of perceived corporate social responsibility on consumer behavior , 2006 .

[34]  C. Bhattacharya,et al.  Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility , 2001 .

[35]  Yu-Shan Chen,et al.  The determinants of green intellectual capital , 2012 .

[36]  Chieh-Peng Lin.  Modeling Corporate Citizenship, Organizational Trust, and Work Engagement Based on Attachment Theory , 2010 .

[37]  James E. Burroughs,et al.  Terrifying Thoughts, Terrible Materialism? Contemplations on a Terror Management Account of Materialism and Consumer Behavior , 2004 .

[38]  J. Munuera-Aleman,et al.  Does brand trust matter to brand equity , 2005 .

[39]  Paul A. Pavlou,et al.  Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model , 2003, Int. J. Electron. Commer..

[40]  Paul Windrum,et al.  Environmental impact, quality, and price: consumer trade-offs and the development of environmentally friendly technologies , 2009 .

[41]  Pavlos A. Vlachos,et al.  Corporate social responsibility: attributions, loyalty, and the mediating role of trust , 2009 .

[42]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[43]  Susan L. Kline,et al.  Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model , 2005 .

[44]  Michael T. Rock,et al.  Environmental rationalities and the development state in East Asia: Prospects for a sustainability transition , 2009 .

[45]  E. Flouri.  Adult Materialism/Postmaterialism And Later Mental Health: The Role Of Self-Efficacy , 2005 .

[46]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[47]  LinChiat Chang,et al.  Materialism as an attempt to cope with uncertainty , 2002 .

[48]  Arjen van Witteloostuijn,et al.  From the Editors: Common method variance in international business research , 2010 .

[49]  Christie L. Maloyed.  Hypocrisy: The Not-So Vicious Vice , 2011 .

[50]  Enrique Bigné Alcañiz,et al.  Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image , 2010 .

[51]  V. Folkes.  Recent Attribution Research in Consumer Behavior: A Review and New Directions , 1988 .

[52]  Chieh-Peng Lin,et al.  Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors , 2010 .

[53]  F. Gallouj,et al.  Environmental policies and eco-innovations by service firms: an agent-based model , 2013 .

[54]  James E. Burroughs,et al.  Family structure, materialism, and compulsive consumption , 1997 .