Identity (Trans)formation in a Creative Industry: Ferran Adrià and the Rise of Spanish Creative Cuisine,

Creative fields are characterized by the ongoing coupling and de-coupling of art and business to protect creativity from business routines. In this paper, we study how identity transformation processes and creative field changes interact with the coupling and de-coupling of art and business. In particular, we argue that the interplay between identity transformation and field change generates paradoxes in the actual management of the relationship between artistic and business processes.

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