From Quality to Sustainability
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Companies are confronted by social and societal challenges. Initially, the focus was on the role of multinationals in the perspective of globalization and activities in developing countries or countries in transition; now CS/CSR also includes the social challenges in the homelands ofthe multinationals and the rest ofthe developed world. By Corporate Sustainability and Social Respon sibility companies are integrating social and envi ronmental concerns in their business operations and in their interactions with their stakeholders. The aim