论文信息 - Mail Survey Premiums and Response Bias

Mail Survey Premiums and Response Bias

Does the inclusion of a premium in a mail survey not only increase the response rate, but also bias the responses? An analysis comparing respondents who were sent a premium with those who were not reveals little to suggest that such a systematic bias results from inclusion of a premium with a mail survey. Certain previously cited biases were not found significant in this study.

William J. Whitmore

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