The designs and structures of a photovoltaic module to be installed in a curtain wall were examined with the object of sharply reducing PV power generation costs. As for the design, solar cells of different colors were produced and an opinion survey of designers and other construction-related persons was conducted. Renderings based on color solar cells were prepared using computer graphics. In general, the output of solar cells decreases for colors other than shades of dark blue. However, there is a good possibility that greater importance will be put on design, including color and surface condition, than on output. In this case, the market share may expand and, as a result, the cost may drop. As for the structure, various materials that can be used for a building-material-integrated-module were investigated and methods to install PV modules into building materials were examined. Moreover, experimental module samples fitted with stainless steel sheets and aluminum-sash frames were made.