Car-sharing services: part B: business and service models

In this paper we analyze the car-sharing sector by means of a deep analysis of business models of a set of car-sharing companies operating in Italy and Europe. The analysis, the first one in the literature considering explicitly the business model and development issues, is performed by means of GUEST, a Lean Business methodology. In more detail, the results are two-fold. First, we provide a solid and reproducible methodology to compare the behavior of car-sharing companies starting from the value proposition and the business model up to the definition and validation of the tariffs to use in order to increase the market penetration. Second, we provide a Monte Carlo simulation tool able to simulate the effects of one or more tariff options when applied to a specific customer segment and incorporating real traffic data of a specific urban area.

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