MEET AURA: A STUDY ON HOW ITERATIVE DESIGN METHODOLOGIES AND USER PARTICIPATION HELP IMPROVE RESULTS IN TECHNOLOGY DRIVEN PILOT PROJECTS

Design is an essential aspect of developing successful products and services in technology-driven scenarios. This study emphasizes on exploring how iterative design methodologies and user participation in service design can help shape a better user experience and maximise learnings when working on technology-driven pilot projects. This research study will focus on a pilot project called Meet Aura involving Artificial Intelligence, cognitive capabilities and multi-interface interaction. It specifically seeks to generate a conceptual framework that can be replicated in future pilot projects.

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