An Overview of the Impact of National Culture on the Adoption of Mobile Commerce

The predictions that mobile technologies would greatly benefit both firms and individuals have now come under increasing scrutiny. Some of the authors suggest that the industry must move beyond “nice-to-have” services and devise new “must-have” services that positively affect people’s lives (Jarvenpaa, et al. 2003). Others believe that mobile commerce is facing many obstacles as an emerging market, this is particularly so in some countries such as United States (Venkatesh et al, 2003). This study provides a brief overview of the literature on the impact of national culture on the adoption of mobile commerce. The study focuses on Singapore, Japan, UK and Germany.

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