An overview of business models in the Czech chemical industry: a sustainable multiple value creation perspective

The article presents results of empirical research conducted on companies in the Czech chemical industry, namely CZ NACE 20.1 manufacture of basic chemicals, fertilizers, and plastics. The main goal of the research was to describe novel business models based on sustainable multiple customer value creation. The article’s objective is to present some of the findings from this research to provide an overview of utilized business model elements and characteristics of the industry within the scope of its business models. The original research design combines theoretical concepts of business models, sustainable value creation and multiple customer value to answer the later mentioned research questions. The article states the theoretical background of the research, research design and methods, results, and concludes by stating insights concerning the industry and the respective theory.

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